According to the Fiji Water website:
FIJI Water is drawn from an artesian aquifer, located at the very edge of a primitive rainforest, hundreds of miles away from the nearest continent.
That very distance is part of what makes us so much more pure and so much healthier than other bottled waters.
Now, can someone explain to me how this water retains its “purity” after it has been processed and encased in a plastic bottle?
According to Fiji Water: Spin The Bottle (an article in Mother Jones):
Nowhere in Fiji Water’s glossy marketing materials will you find reference to the typhoid outbreaks that plague Fijians because of the island’s faulty water supplies; the corporate entities that Fiji Water has—despite the owners’ talk of financial transparency—set up in tax havens like the Cayman Islands and Luxembourg; or the fact that its signature bottle is made from Chinese plastic in a diesel-fueled plant and hauled thousands of miles to its ecoconscious consumers. And, of course, you won’t find mention of the military junta for which Fiji Water is a major source of global recognition and legitimacy.
Wait a minute…Fijians don’t have access to this pure water for themselves?